New York – Barney’s New York has released its iPad app. Created in partnership with mobile development and design firm Fueled, the app will allow users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, providing background and insight into purchases.
New functions on the app include a personal shopping scheduling tool and shoppable content from Barney’s luxury editorial site “The Window.” It will also feature exclusive content and products from Barney’s “Exclusively Ours” collection.
Other significant functionality additions include a mobile scheduler, allowing users to directly schedule a consultation with a personal shopper and the ability to work in advance on preferences and shopping needs. This feature will launch in the Madison Avenue flagship store and roll out over the next year to the other stores and areas of business.