New York – Barney’s New York plans to open a flagship in the Chelsea neighborhood of Manhattan in 2017. The downtown store will consist of five floors totaling close to 57,000 sq. ft. and be located on the site of a former Barney’s flagship on Seventh Avenue that was open from 1923-1998.
The new Barneys will have 200 ft. of frontage running along the majority of the Seventh Avenue block and wrapping the corner of 16th Street. The interior will maintain an aesthetic consistent with the recent renovations of the Madison Avenue store, which emphasize a modern, open, gallery–like feel. The Barneys New York downtown store will carry men's and women's designer clothing, shoes, and accessories, and will feature a Foundation level for cosmetics, skincare, and fragrances. Preliminary plans also include a Freds restaurant on the uppermost retail floor.
"Today's announcement represents the realization of our long-standing goal of returning to downtown with a substantial location," said Barneys New York CEO Mark Lee. "The opportunity to revitalize our presence with a state-of-the-art store on the same street where the company served customers for 75 years only enhances that plan. We believe the robust and growing downtown market is under penetrated in terms of a larger specialty retailer, and we look forward to serving these customers again with what we anticipate will be one of our most important stores."