Barneys New York unveils new credit card program

New York -- Barneys New York has launched a new credit card program that features an “Influencer tier” for added luxury benefits and incentives.

The new program expands on the My Barneys Bag platform, which offers card members reward points based on annual spend, and offers additional benefits – through the Influencer tier – to a select group of high spenders.

Influencers will receive a black metal credit card with an Influencer icon and premium benefits offered through partnerships with The Leading Hotels of the World luxury hotel collection; Exclusive Resorts luxury destination club; and EmpireCLS Worldwide Chauffeured Services.

In-store Influencer benefits include a VIP phone reservation line offering preferred reservations to Fred's at the Madison Avenue flagship.  Influencers will also receive complimentary dessert with dinner, and waived site fees for private event bookings.

Alliance Data Retail Services is the private label credit card partner of Barneys New York, announced in April 2013.


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