Bashas’ selects KSS Retail for price optimization

Cincinnati -- Bashas’ Family of Stores, which operates than 120 supermarkets throughout Arizona, will work with KSS Retail to model, measure and implement pricing strategies for its Bashas’ and Food City banners.

“Our goal is to provide our customers with a superior shopping experience,” said Robert Ortiz, Bashas’ VP sales and marketing. “Working with KSS Retail will give us the ability to better understand our customers and what’s most important to them.”

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