Baskin-Robbins to add 80 units in U.K.

Canton, Mass. -- Baskin-Robbins announced Friday a plan to nearly double its U.K. presence over the next three years, adding 80 freestanding units to the 100 stores currently operating in the region.

The announcement comes as the ice cream chain celebrates the official opening of three new shops in London, each featuring the brand’s new international design that includes lounge-style seating, interactive LCD menu displays and upgraded wallcoverings reminiscent of waffle cones.

In addition to its planned expansion in the U.K., Baskin-Robbins also recently announced its entry into Vietnam and further expansion in Mexico.
 

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