Canton, Mass. Baskin-Robbins said Friday it has appointed Brian O'Mara to VP marketing USA for the ice-cream chain.
O’Mara will report to Srinivas Kumar, chief brand operating officer for Baskin-Robbins Worldwide.
O’Mara spent 20 years with McDonald’s, most recently as VP and CMO for McDonald’s Canada, and will be responsible for the strategic development, planning and execution of Baskin-Robbins' marketing initiatives in the United States. He will oversee all marketing functions, including brand management, new product development, creative, broadcast, online, digital, media planning, integrated marketing communications and promotions.