Baskin-Robbins names two execs

Canton, Mass. Baskin-Robbins said Tuesday it has named two additions to the company's senior management team.

Sue Thirlwall has joined the company in the newly created position of brand operating officer, and Brad Wahl has joined the company in the newly created position of VP marketing USA.

Each will report directly to Srinivas Kumar, chief brand operating officer for Baskin-Robbins Worldwide.

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