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Beating Clicks?

Malls fund answer to online shopping

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If you can’t beat them …. Four major mall owners – Westfield, Simon, GGP and Macerich – have pitched in $4.5 million to help fund a delivery start-up business that promises same-day purchases delivery to mall shoppers.

According to a recent article in the Silicon Valley Business Journal, Palo Alto-based Deliv will use the funding garnered from the mall owners and others to improve its software and expand into additional shopping centers.

Deliv works like this:  once mall shoppers buy items in mall stores, they can have the purchases delivered that same day via Deliv so that they can keep shopping. The company is currently active in nine malls in California and Illinois – with more to come.

Because same-day delivery is a retail battle currently being won by the likes of Amazon and eBay, it will be interesting to watch the service play out in a mall environment.


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