Bebe steps out with Aldo

BRISBANE, Calif. — Specialty apparel retailer,Bebe,has entered into a strategic global licensing agreement with Aldo to design, manufacture and distribute Bebe’s footwear.

The upcoming collection will include a full range of lifestyle categories including: sandals, closed-toe shoes, heels, flats, booties and boots, among other styles, with a median retail price of $129.00. The footwear collection will mirror bebe’s feminine aesthetic: playful, sexy, sophisticated, modern and on-trend.

Set to launch for spring 2013, the Bebe shoe collection will be sold exclusively in Bebe stores worldwide. Wholesale distribution will follow with the fall 2013 collection to select specialty and department stores worldwide.

“Aldo’s undisputed reputation and global track record makes it the ideal partner for bebe as we advance to take our footwear offerings to the next level,” says Steve Birkhold, CEO of Bebe. “The team at the Aldo Group understands the bebe woman, and has proven their ability to produce trend-right shoes of the highest quality and value to meet our customers’ increasing lifestyle demands.”



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