New York -- Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.
While Bebe retains a strong physical store presence in prime locations globally, the retailer is now looking to establish itself as an ecommerce market leader by honing its online and mobile strategy — a plan that will kick off with the launch of a new responsive mobile site in the coming weeks.
"With the importance of this move, we wanted a vendor that could give us a groundbreaking testing and personalization program," said Erik Lautier, executive VP and chief digital officer at Bebe. "We required a real partnership that could help us visualize and execute our goals. We are delighted to appoint Qubit which built its offer to us around incredible technology, a very clear strategic roadmap and the sort of premium account management we were looking for."
Lautier said Bebe chose Qubit over some of the larger, more established companies because the retailer "was so blown away by the product and team and felt it was a far stronger offering than what the traditional 'name brand' testing and personalization vendors offered."