Beer and boxing a winning combination for Tecate

NEW YORK — Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.

Tecate is a longtime supporter of marquee boxing events and primary sponsor of the blockbuster HBO PPV card. To that end, Tecate will give qualifying adults the opportunity to receive up to $50 back by mail with the purchase of the HBO PPV event and Tecate or Tecate Light product, where legal. Since the exact rebate amount and beer purchase, which may be necessary, varies by state, Tecate encourages fans to visit the "Cupon Caracter" tab on, where they will be able to review details and eligibility requirements and download the necessary forms.

"Tecate has supported the last three Pacquiao-Marquez events in the historic series, and we are honored to be part of the celebration once again as the primary sponsor of the December 8 card," said Felix Palau, VP of marketing for Tecate.  

Tecate will host contests in Las Vegas at retail to give eligible adults the opportunity to win access to exclusive experiences, such as fight week events (including press conferences and weigh-in), the Tecate VIP pre-party, tickets to the fight and tickets to PPV closed circuit parties.

On fight night, the brand will host the Tecate K.O. Boxing Club in Las Vegas. VIP guests and winners of retail promotions will have the opportunity to meet legendary boxers Mike Tyson and Sugar Ray Leonard, boxing superstar Sergio Martinez and champion Brandon Rios.

Tecate is exclusively imported by Heineken USA.

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