Beer-flavored jelly beans? Jelly Belly Candy says yes

Ale or Lager? Stout? Lambic? Pilsner? These are the questions candy makers at Jelly Belly Candy Company asked themselves before creating what they say is the world’s first beer flavored jelly bean.

In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly jelly beans took shape. The new flavor is now available in bulk and a single-flavor 3.5-oz Grab & Go bag.

According to the company, the golden jelly bean with an iridescent finish has a mildly bready aroma and has notes of wheat and a touch of sweetness. And while it is beer-flavored, it is alcohol free. The new flavor ships in 10-lb. bulk cases or 12-ct. caddies of the 3.5-oz. Grab & Go bags.



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