Belk utilizes ChannelAdvisor for e-commerce management

RESEARCH TRIANGLE PARK, N.C. — Belk has engaged the services of ChannelAdvisor, a global e-commerce platform provider, for comparison shopping strategy and data feed management. Belk is utilizing ChannelAdvisor’s Comparison Shopping and Flex Feed solutions to skillfully create, optimize and distribute Belk’s product data feeds to multiple shopping engines such as Shopzilla,, Nextag and PriceGrabber as well as to a variety of other commerce partners.

“In our search for an e-commerce solution provider, we found that ChannelAdvisor’s feed management capabilities far surpassed other software offerings on the market,” said Belk SVP e-commerce Ivy Chin. “The ChannelAdvisor platform gives us the ability to create custom feeds that meet the specifications of each shopping engine as well as other online marketing vendors in order to maximize our online exposure. Our goal is to expand into new markets where we do not have retail locations, and we’re already seeing high volumes of orders from states outside of our brick-and-mortar grid. We are very pleased with this functionality and the positive results from this new partnership.”

ChannelAdvisor’s Comparison Shopping solution offers online retailers the tools and flexibility needed to accurately submit high-quality data feeds to more than 100 shopping engines around the world. Likewise, the Flex Feeds solution provides retailers with an advanced feed design system that creates custom feeds for commerce partners such as affiliate networks, retargeting providers, personalization solutions, product review platforms and more. These feed transformations are accomplished from a single data feed delivered to the ChannelAdvisor system.

“Product data feeds are the foundation of many online marketing programs and are quickly becoming a common currency in the e-commerce industry,” said ChannelAdvisor director of product management Link Walls. “With the evolution of new marketing tools and the Google Shopping program, having sophisticated e-commerce software in place that can correctly manage data feeds is mandatory for online retail success. ChannelAdvisor is a master at data feed strategy and execution, and will provide Belk the enhanced online exposure that it desires as well as a new revenue stream to improve Belk’s overall bottom line.”

ChannelAdvisor’s global software platform helps retailers operate and manage their e-commerce endeavors across multiple channels from one central location. The ChannelAdvisor solutions provide retailers the opportunity to efficiently scale their online business on marketplaces such as Amazon, eBay,, Newegg and Sears; with search and shopping engines; Facebook; rich media and other online marketing vendors.

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