Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.
In addition, the promotion features official Ben & Jerry’s storytellers. Each truck will have a storyteller travel with it to tell customers stories of how flavors were developed. Each storyteller will also maintain an online blog and accept customer recommendations on where their truck should visit.