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Best Buy Introduces Online Gift-Registry Tool

Richfield, Minn. Best Buy Co. Inc. has launched its first online gift-registry tool. The “Giftag” tool allows users to download a plug-in for their Web browser. The application then lets consumers select products from any retailer’s Web site—not just Best Buy’s site—and create wish lists, which can be shared with friends and family members.

The company plans to integrate the offering into its official Web site over the coming months, said Gary Koelling, senior manager of social technology for Best Buy.

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