MINNEAPOLIS -- Best Buy has confirmed appearances by Grammy Nominated, Pop/R&B sensation, Justin Bieber, and rock’s most iconic couple, Ozzy and Sharon Osbourne, in the retailer’s first ever commercial to air during the Super Bowl. Slated to air in the third quarter of the Feb. 6 game, this Best Buy spot will showcase creativity and humor to millions of football and advertising fans throughout the country, the company reported.
“We’re delighted to have Justin and Ozzy help us tell the Best Buy story,“ said Drew Panayiotou, SVP U.S. marketing at Best Buy. “We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun.”
The spot featuring Bieber and the Osbournes was created by agency CP+B and directed by Bryan Buckley. It was shot at Universal Studios earlier this month.