Big Dogs previews new prototype

Manchester, N.H. -- Clothing retailer Big Dogs has opened a new prototype for future expansion. The new format has opened in three 2,400-sq.-ft. stores, in outlet shopping centers in Alabama, Missouri, and Nevada.

Big Dogs’ new look was created by ID+A Architecture and Image 4, a national visual marketing and environmental branding firm. In addition to repairing and refreshing the leased retail spaces, Image 4 finished the interiors and designed and installed fresh brand graphics. To define the merchandise areas, custom-fabricated architectural columns were wrapped in graphics of the iconic Big Dogs logo. They serve as a striking contrast to the paint and hardware treatments used throughout the stores.

To give more prominence to the trademark designs, Image 4 developed a graphic display system that displays the artwork designs on large, interchangeable panels. Not only was this solution unlike any Big Dogs had ever used, it was particularly well received because it could be created and replicated within the company's budget and schedule.

"Big Dogs is in a growth mode nationwide and they made a serious commitment to re-launch their retail presence," said Jeff Baker, CEO of Image 4.

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