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Big Lots names Kmart exec as chief customer officer; will expand discounter’s digital presence

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

As chief customer officer, Stein will oversee all areas of consumer engagement and customer messaging, including marketing, advertising, brand development, and merchandise presentation. His responsibilities will include furthering the company's brand recognition including: enhancing our Internet presence and further development of biglots.com, expanding the use of digital marketing and social media, and integrating the recently enhanced Buzz Club Rewards loyalty program. Stein will report directly to David Campisi, CEO and president of Big Lots.

“Andy has been an innovator in digital marketing strategies and multichannel communications,” said Campisi. “He brings a wealth of experience integrating e-commerce and omni-channel solutions into brick-and-mortar retail operations. His analytical approach to creative strategic thinking will add tremendous value to our efforts. We're delighted to welcome him as a member of our executive leadership team."

 

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