Big Y taps AisleBuyer for mobile shopping app

Boston -- AisleBuyer and Big Y Foods announced a partnership to provide Big Y’s customers with a mobile application for iPhone and Android devices that seeks to deliver a new level of customer service and empowerment.

Big Y has chosed AisleBuyer’s mShopto power its mobile application, allowing shoppers to scan barcodes to view and compare product and nutrition information, access customer reviews and receive personalized coupons and offers. Built on AisleBuyer’s mobile commerce platform, the feature-rich application will allow Big Y to give customers a personalized shopping experience while helping them save money on purchases.

“Big Y has always focused on creating the best possible customer experience for shoppers,” said John Schnepp, Big Y director of advertising. “The development of our mobile application brings a new level of service and convenience to our customers by leveraging devices they already take wherever they go. With the Big Y application, we can provide a more personalized experience to every customer that walks into our stores.”

Using the application, customers will be able to compile shopping lists and access a digital store locator that features hours, directions and contact information. The app will also include localized digital circulars, which provide current sale information and targeted coupons based on the nearest store location, ensuring that customers have accurate and up-to-date information for their local Big Y.

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