A longtime HSN executive has been promoted to president of HSN. Bill Brand has been at HSNi since 2006 as SVP programming and has been the company’s chief marketing officer — a post he’ll maintain alongside his new position — since 2013.
“Eight years ago, Bill was the first person I hired to join the HSN team and has been one of my key partners in transforming HSN into the full network of experiences that it is today,” HSNi CEO Mindy Grossman said. “As we continue to innovate, collaborate and leverage the power of technology to create a compelling experience for consumers, Bill's leadership, talent and unbridled passion will help ensure HSN remains the leading experiential retailer.”
As the head of HSN — which includes the original shopping channel, HSN2, HSN on demand and Shop by Remote, as well as the HSN mobile app — Brand will oversee its programming, planning, and merchandising. At the same time, he’ll be working to grow HSNi’s $3.4 billion portfolio, which he’s done in the past by creating partnerships with companies like Disney, Toyota and AOL.
"HSN is uniquely positioned to transform the retail industry by creating new ways for consumers to experience and interact with their favorite brands through content and commerce across all platforms," Brand said.