Knowing what consumers want and how much they are willing to pay is the type of intelligence that keeps retailers in business.
Looking to offer a more targeted and competitively priced assortment, BJ’s Wholesale Club is rolling out the price suite from merchandise optimization technology provider Revionics. The management and price optimization solutions will help improve customer-centric prices while taking the competitive landscape into account. The retailer will also use the application to help align brand and size parity among its single and multipack products.
“We respect Revionics’ track record as an industry leader and growth company making aggressive product investments to sustain their leadership, and we are excited to apply those innovative capabilities to deliver even greater value for BJ’s members,” said Brian Poulliot, senior VP of strategic planning and analysis for BJ’s Wholesale Club.
BJ’s also recently started offering customers the option to order products online and then pick them up and pay for them at their local store. With access to goods easier than ever, the retailer is taking the next logical step of ensuring omnichannel shoppers can buy the items they truly want, at a price that creates both profit and incentive for repeat purchases.