Blockbuster promotion makes the grade

MCKINNEY, Texas — Blockbuster announced that it is rewarding good students with its "Good Grades, Free Rental" program. Children in kindergarten through 12th grade who earn a B average or better on their report cards can head to participating Blockbuster stores nationwide to receive a free, one-day, non-new release movie rental.

"Blockbuster wants to help show students one of life's great lessons: hard work has its rewards," said Kevin Lewis, chief marketing officer for Blockbuster. "We believe the 'Good Grades, Free Rental' program gives teachers and parents another tool to provide positive reinforcement to school-age kids."

Qualifying students are eligible each grading period for one free non-new release Blockbuster movie rental in DVD format.

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