Bloomingdale’s launches new loyalty program

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

The new tender-neutral program delivers benefits to any customer shopping with a U.S. address at Bloomingdale’s -- regardless of how they pay. Members of the loyalty program will accumulate points each time they shop and for every 5,000 points will receive a Reward Card worth $25. The Rewards Card can be redeemed on all merchandise (exclusive of gift cards) and are issued the moment earned, in the store or overnight via e-mail if earned online, for use the very next day.

“Through this new loyalty rewards program, Bloomingdale’s is reinforcing our commitment to our customers,” said Tony Spring, president and COO. “We want to recognize those shoppers who continue to be loyal to our brand and engage new shoppers by offering a very distinctive program.”

The program will kick off on March 8 during a semi-annual promotion.

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