Blue Nile selects Alliance Data for private-label credit card program

Dallas -- Loyalty and marketing solutions provider Alliance Data Systems Corp. said Thursday that it has signed a multi-year agreement to create and manage a new private-label credit card program for online jewelry retailer Blue Nile.

The card program will include flexible financing options and no annual card fee, as well as online account management. Alliance Data said it will partner with Blue Nile to develop additional cardholder incentives and marketing efforts through advanced analytics capabilities, as well as direct mail and email, web, and mobile channels.

“By providing a more robust selection of financing and payment options, we enhance our award-winning customer service and better serve our customers during some of the largest and most emotional purchases of their lives," said David Binder, CFO of Blue Nile.

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