Bon-Ton merchandising chief to retire, names new marketing head

York, Pa. -- The Bon-Ton Stores said Tuesday that vice chairman/president of merchandising Tony Buccina will retire from the company effective Feb. 15, 2013.

The retailer will launch a search for a new chief merchandising officer during this period.

Additionally, Bon-Ton announced the appointment of Luis Fernandez to the newly created position of executive VP and chief marketing officer, effective May 7.

Fernandez was previously VP, Last Call marketing & customer insight for the Neiman Marcus Group.

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