Borders Opens Second Stand-Alone Paperchase Store

Ann Arbor, Mich. Borders Group announced it will open a stand-alone Paperchase shop on May 2 in Glendale, Calif., at The Americana at Brand shopping center.

Since its acquisition in 2004 of the London-based Paperchase Products, a stationary retailer with more than 100 stores in the U.K., Borders has added Paperchase shops inside more than 320 Borders bookstores.

The Glendale store is the company’s second stand-alone location in the United States.

The new 1,925-sq.-ft. store will carry the company’s signature collection of greeting cards, stationery, gifts and seasonal merchandise. The first domestic stand-alone Paperchase shop opened October 24, 2007, on Newbury Street in Boston and is slightly smaller at 1,525 sq. ft. When the Boston store opened, Borders released a statement that it expected to open between five and eight stand-alone Paperchase shops in 2008.

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