New York -- Brian Atwood, designer of luxury footwear and handbags, opened its first flagship, in New York City. The company was acquired by The Jones Group Inc. last June.
The store, designed by William Sofield of Studio Sofield, in collaboration with designer Brian Atwood, spans 1,500 sq. ft. of retail space and houses the largest selection of Brian Atwood footwear and handbags in the world. Select items are labeled with quick response (QR) codes, allowing customers to use their smartphone or an in-store iPad to activate a series of videos in which the designer shares insider details like his inspiration and other anecdotes.
Designed to convey the glamorous lifestyle synonymous with Brian Atwood, the salons feature satin upholstered cylindrical displays, mirrored panel walls and rock crystal ornament detailing. The store's color palette ranges from aubergine and violet to sea foam and mercury.
Brian Atwood, creative director and designer of Brian Atwood, said: "I wanted the store to be the chicest luxury haven – where beauty encompasses you from the moment you walk in, like a Faberge egg."
Other brand-centric design details include stiletto heel facade window displays and shelving with mohair and antique bronze trimmed shoe trays. The Sofield-designed custom furniture, such as the curved settees in violet mohair with bullion fringe trim and the satin scroll benches, is a mix of Regency and French flourish.