Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.
As a supporter, Brita has committed to raising awareness and money for the efforts. To that end, in the next year, Brita is dedicating a significant amount of marketing and advertising efforts to promote the effort, including working with actress Eva Longoria to create a uniquely designed on-the-go water bottle. In addition, Brita will be talking up the "Drink Up" campaign via its partnership with NBC's "The Biggest Loser."
"Drinking water is one of the easiest choices every one of us can make each day," said PHA's chief marketing officer Drew Nannis. "Drinking more water isn't about counting ounces, saving calories or dropping sizes; we want people to know that more water helps you do more. Brita — and the rest of our supporters — understand that and we're thrilled that Brita is supporting PHA to promote these efforts.
"Brita is extremely proud to stand with the First Lady and the Partnership for a Healthier America to promote this important effort to get Americans drinking more water," said Ed Huber, general manager for Brita. "We are pleased to show our commitment to improving the nation's health by using our marketing muscle and products to help spread the word about the importance of Drinking Up."
Brita water-filtration products are marketed by the Clorox Company, a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2013 revenues of $5.6 billion.