Merrimack, N.H. Brookstone announced late Wednesday it has launched a new wholesale and licensing division, which will make its products available to additional retail outlets worldwide.
To lead the division, the company has named Rudy Woodard executive VP product development, wholesale and licensing. Douglas Colley was named operational VP of the new division.
“The new Brookstone wholesale and licensing division will be developing relationships with the biggest and most exciting retailers and manufacturers worldwide,” said Ron Boire, Brookstone president and CEO. “We see this as a tremendous opportunity to extend the reach of the Brookstone brand.”
Brookstone currently operates 310 stores nationwide and in Puerto Rico.