Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.
"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."
Smith was featured in a 60-second PSA, which can be viewed by adults 21 and older on Bud Light's Facebook and YouTube pages. He will also participate in a responsibility press conference at the Bud Light Hotel Wednesday, Jan. 29, at 3:30 p.m. EST.
In the PSA, Smith recounts the time he was pulled over for driving under the influence in 2009.
"No matter what team you're cheering for, the Super Bowl is a day to celebrate the game of football with family and friends," said Smith. "There are many consequences with drunk driving — you can injure yourself or impact the lives of innocent people around you. I'm fortunate to partner with the Bud Light team and share my personal story so others can learn from my experience."
The brand has partnered with Uber — the on-demand transportation app — to help provide new and existing users with safe rides. Bud Light will provide fans 21 and older in select markets a safe way to travel by distributing promotional codes at random to new and existing users of the service. In honor of Super Bowl XLVIII, adults can visit the Bud Light Facebook page for 48 hours between Wednesday, Jan. 29, and Friday, Jan. 31, for a chance to receive one of 4,800 promotional codes for a $25 credit to their Uber account that can be applied toward their Super Bowl plans.
In addition, Bud Light will also provide all guests of Bud Light Hotel reduced rates for Uber rides to and from their destinations during Super Bowl week in Manhattan. Five Bud Light-branded Uber SUVs will be stationed outside the hotel for private use, and Uber gift cards will also be given away nightly at Bud Light Hotel concerts.