Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.
"While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion," said Andrew Sneyd, global vice president, Budweiser. "With the Rise as One campaign, Budweiser celebrates the world's favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community."
The Rise as One campaign will be revealed to a national audience with the first of multiple new TV spots airing online on March 5, 2014. It will be supported by out-of-home content, which the company said will showcase the passion of fans across the globe as they unite to celebrate the tournament.
Budweiser also has unveiled its packaging for the tournament, which features the FIFA World Cup trophy. The limited edition aluminum trophy bottle will be introduced in more than 40 countries. The brand's packaging also includes limited edition glass bottles, cans and secondary packaging.