Bumble Bee taps celebrity chef as new brand ambassador

Bumble Bee Foods has selected celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres is a leading figure in today’s “Latin kitchen” movement and creator of the brand and website the Kitchen Doesn’t Bite.

Colondres is joining Bumble Bee in its mission “to inspire consumers to embrace a healthy and delicious lifestyle.” Colondres first teamed up with Bumble Bee last year to connect the brand with the growing U.S. Hispanic market and promote Bumble Bee’s “BeeWell for Life” brand philosophy.

“We’re thrilled to work with Doreen again and share her passion for inspiring people to cook and have fun doing it,” said Dave Melbourne, Bumble Bee SVP, consumer marketing and corporate social responsibility. “Her extensive knowledge of Hispanic cooking and food expertise brings fresh creativity and international flair to the brand, helping relate to consumers everywhere.”

Doreen, who also appears on TV cooking segments on FoxLife, will be creating new recipes for Bumble Bee, sharing cooking tips and teaching consumers “how to use fresh, seasonal ingredients to create healthy, convenient meal solutions.” She is also working on the launch of her first book, La Cocina No Muerde, to be released this fall.

“Bumble Bee has always been a favorite of mine because it celebrates good food and promotes an overall healthy lifestyle,” said Colondres. “I love introducing people to exceptional quality ingredients like those found in Bumble Bee products that allow them to get out of their normal routine in the kitchen and enjoy cooking simple, healthy yet savory recipes.”



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