Burger King prepares new slogan

Miami – Burger King Corp. is preparing a new marketing slogan, “Be Your Way.” The new slogan, which appeared in an online video in April 2014, will be featured in a TV ad for the first time on May 26.

The new slogan replaces “Have It Your Way,” which has served as Burger King’s official marketing tagline since 1974, although it has not been actively used in recent months. Ad agency David helped Burger King develop the slogan, which will debut in the U.S. and then roll out worldwide. Burger King says “Be Your Way” relates to the broader consumer lifestyle instead of focusing solely on their purchase.

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