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Buxton launches market share analysis solution

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Atlanta - Buxton is launching its Market Share solution for U.S. retailers. Executives in the retail, restaurant and grocery industries can compare their market share performance to that of an aggregated peer group, giving them insights into how their business is performing to others in their market or industry.

Using a report that includes aggregated and de-identified data from Visa Inc., Buxton can compare a retailer’s market share for individual locations, specific markets and its business as a whole to that of its peer set. Incorporating Visa payment transaction data into the solution allows retailers to determine the revenue impact of marketing campaigns, pricing changes, and other strategic factors, while understanding and accounting for the impact of the overall market. All transactional data is aggregated and averaged, meaning no individual consumer purchasing patterns can be identified. Additionally, merchant data will be reported as an aggregated peer set.

“Buxton’s relationship with Visa continues to generate powerful solutions for businesses,” said Tom Buxton, founder and CEO of Buxton. “The Market Share Solution is an example of the big answers possible from the strategic and responsible use of data.”