Buy.com Launches IPO

Aliso Viejo, Calif., Internet retailer Buy.com is going public, with plans to sell 4.2 million shares for an expected $226.6 million, assuming a share price of $12 per share. Underwriters, led by Thomas Weisel Partners LLC, have the option to buy an additional 625,000 shares to cover over-allotments, according to the filing with the U.S. Securities and Exchange Commission. In the first nine months of 2005, the company lost $8.5 million on revenue of $234 million.

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