Cabela’s to deploy SAP point-of-sale application

Sidney, Neb. -- SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

The hunting, fishing and outdoor gear retailer will leverage out-of-the-box functionality inherent in SAP POS to provide increased customer service, as well as system and sales associate efficiency, SAP said.

“It is at the point of sale that our customers receive the last impression of our retail stores," said Michael Copeland, executive VP and COO, Cabela's. “A faster, more efficient system will result in increased sales associate productivity and provide improved service at this vital customer touch point.”

The application allows retailers to customize the shopping experience and support better omni-channel operations with seamless store, web and mobile integration. With SAP POS, employees can learn the functionality quickly and the retailer can benefit from improved staff productivity and lower operating costs while achieving greater flexibility.

“During the deployment of SAP POS, emphasis will be placed on using out-of-the-box functionality and limiting customizations,” said Dave Kardesh, VP and CIO, Cabela's. “Integration of cross-channel functionality will be incorporated along with other features that our customers are looking for.”

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