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Camper deploys TXT solution to support global growth

New York -- TXT e-solutions, a leading provider of integrated and collaborative planning solutions, today announced that European footwear brand Camper, has successfully implemented TXT e-solutions’ integrated retail planning software to support its entire retail planning cycle as it continues to expand both online and internationally.

With over 300 own-brand Camper stores around the world and a wide range of shoes sold online and through 4,000 authorized points of sale in more than 50 different countries, the retailer needed integrated planning technology to support the increased complexity of merchandise, assortment, allocation and purchase planning across all products and geographies. Substantial growth in recent years and the rising importance of the retail channel led Camper to look for a solution vendor that could provide a combination of leading-edge technology and retail planning best practices.

“Previously, each buyer tended to work relying on different spreadsheets for planning,” said Sito Luis Salas, COO, Camper. “We chose TXT because they were quick to understand our needs and due to their expertise in the fashion and footwear industry. The ease of use of their technology perfectly suited our goal of achieving integrated planning in a multichannel, multi category and multi-country scenario.”  

© 2014