New York -- Caribou Coffee has taken over the rotunda in the nation’s largest shopping center, Mall of America, Bloomington, Minn., to put up a 64-ft.-tall “Living Pinterest Board” to celebrate the launch of its new Real Inspiration blend, created in collaboration with its fans on Pinterest. The Caribou board is on display through Thursday, February 13.
Guests who visit the display can immerse themselves in interactive "pins" created by Caribou. Activities include an “Inspiration Stage” that inspires fans to pursue their passions through demonstrations and performances by other lifestyle brands located in the Mall, and a Caribou Photo Booth will feature fun, life-size props where fans can capture the moment and share it with their social followers. Also in the display is a large-scale Caribou Coffee Mug.
"At Caribou Coffee, we continue to push the boundaries of our menu offerings and are thrilled to provide our fans with a new, distinctive blend that is unlike any other," said Michele Vig, VP of marketing for Caribou Coffee. "We're incredibly excited to bring Real Inspiration to life at Mall of America and to share the passions of our fans through a larger-than-life Pinterest board, which was inspired solely by our Caribou Coffee guests."