Canton, Mass. Casual Male Retail Group Inc. announced that it has opened its first Destination XL, a 12,000-sq.-ft. men’s superstore catering to the bigger and taller man, in Schaumburg, Ill.
According to the company, DXL is an all-inclusive concept offering a wide range of clothing, shoes and products under one roof from CMRG’s four existing apparel businesses. The DXL store is also designed to cater to the smaller size area of the market, currently underserved by Casual Male’s traditional store model.
The superstore concept was created following a six-month consumer research study conducted by L.E.K. Consulting that found that big and tall men are looking for more options in a “one-stop-shop” environment and are willing to travel longer distances for a place that caters to their specific needs.
Casual Male Retail Group operates 454 Casual Male XL retail and outlet stores, 19 Rochester Clothing stores, and direct to consumer businesses which include several catalogs and e-commerce sites.