AUSTIN — Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history. Already influencing more than 230 million shoppers through the leading in-store media network, Catalina’s new offering delivers personalized mobile advertising to 70 million households.
“BuyerVision Mobile represents a huge breakthrough in mobile advertising,” said Chris Henger, Catalina’s EVP digital. “We’ve always believed it is critical to put only the most relevant messages in front of consumers, and this is even more imperative in the highly personal, immersive mobile experience. Catalina’s expertise and insights allow our CPG brand clients to not only deliver personalized mobile ads to high-value shoppers, but to measure their impact based on actual in-store sales.”
Catalina’s BuyerVision Mobile enables CPG brands to target their most valuable consumers via mobile based on what they like, need, want and buy, wherever they are in the purchase path – in the store, on the go or at home.