Los Altos, Calif. – Catalog Spree, which promotes itself as a “digital mall” providing online access to retail catalogs, has added several brands to its mobile shopping app. Retailers — including Forever 21, JC Penney, Kohl's, Target, Toms Shoes, Torrid and Urban Outfitters — now have Catalog Spree “lookbooks” that provide online browsing of catalog-style product selections. Catalog Spree also has added a price watch feature that sends users automatic notifications when prices on desired goods drop to a certain point.
"Fashion retailers have long faced a challenge in delivering highly-engaging content to mobile devices, especially tablets," said Joaquin Ruiz, CEO of Catalog Spree. "The traditional utilitarian online shopping mentality of ‘search-find-buy’ does not offer the same enjoyment and satisfaction that teens and young women get when discovering new fashion, trends or inspiration through a very visual and lifestyle medium — such as a lookbook or a catalog. By creating exclusive lookbooks for these popular brands, and many more to come, Catalog Spree delivers that desired visual experience."