General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative.
The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.
“Being able to directly impact the quality of a child’s education is extremely important,” said Susan Houck, senior VP marketing, GGP. “DonorsChoose.org makes it so easy, and tangible, for our malls to help give back to local schools in their respective communities.”
More than 120 GGP malls kick off its DonorsChoose.org partnership in early September with a matching donation drive. GGP is donating $300,000 to match funds donated by shoppers, doubling the impact of the program. In October, centers nationwide will host Celebrate Schools! with various in-mall charitable events to help raise funds and awareness for schools. All funds raised go directly to the schools for funding/supplies. Activities include student performances, fashion shows, coupon book sales, spelling bees, cheer contests and science fairs.
In addition GGP is giving away $20,000 to one U.S. school that will be nominated by a mall’s Club member. The Club membership is free and easy to obtain. Shoppers can join The Club at in-mall signing stations that allow a Club member to sign-up and nominate a local-area elementary or high school for the opportunity to receive a $20,000 award. All eligible, nominated schools will be included in the national drawing.