Detroit – Office and school supply e-commerce retailer Chalkfly has launched a redesigned, fully responsive website that leverages SLI Systems search technology. Chalkfly’s use of SLI’s intuitive site search functionality enables customers to quickly and easily find and purchase items amid more than 60,000 products in office and school supply categories.
In preparation for the revamped site, and to address the unique back-to-school product needs for parents and students, Chalkfly used historical data and worked with local PTOs to learn which supplies are key for each grade. With this information, the “searchandising” team curated categories and Back to School kits organized by grade, providing refined options for shoppers. The kits make shopping easier and increase purchases by marketing additional in-demand Back-to-School products to users.
“Given our broad selection of products and the looming presence of some pretty hefty competitors, we knew search would provide us with a critical edge, and SLI has a great solution,” said Lissa Cupp, CMO Chalkfly. “Since implementing SLI, our conversion rates, for customers who performed a search have increased 30% and the average order values overall have increased by 33%. On top of upping the search ante with SLI, we’ve gained some tips on simplifying the search process for customers, especially during back-to-school season.”