ChannelAdvisor upgrades omni-channel platform

Research Triangle Park, N.C. -- ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can advertise special offers within Google product listing ads, and ChannelAdvisor’s new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers.  

In addition, ChannelAdvisor Repricer with Pricewatch includes predictive capabilities that give retailers a preview into how certain repricing rules compare to other retailers’ prices before setting a strategy. The Repricer provides immediate feedback on the repricing strategy, and ChannelAdvisor’s new Pricewatch feature keeps a constant eye on retailers’ Amazon products and reprices in near-real-time.

Also, the new Multiple Distribution Centers feature manages all fulfillment options and allows retailers to give certain distribution centers priority over others with Prioritized Distribution Centers. ChannelAdvisor’s Proximity Order Routing allows retailers to fulfill orders from the distribution center closest to the customer. Other features include mapping of products to Amazon’s catalog and synchronizing inventory data between a retailer’s Webstore and listings on Amazon, eBay and other marketplaces.

“In our ever-changing industry, the only way for retailers to stay ahead is by working smarter, not harder, and the 2014 spring release offers features to do just that,” said ChannelAdvisor VP of product management Link Walls. “It’s our job to deliver the tools necessary to simplify the online selling process, and our new functionality allows retailers to improve core strategies and processes to make the most of every e-commerce opportunity.”

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