San Francisco -- Charlotte Russe Holding said Tuesday it has selected digital shopping solution-provider Fluid Inc. to redesign its e-commerce web and mobile sites. The new solution is intended to increase conversion rates online and drive in-store traffic through mobile and social networking elements.
"We are excited to have Fluid as our partner in the redesign of our new site and look forward to having them bring their extensive experience in the ecommerce and social media areas to building a fun and dynamic experience for our customers," said Evelyn Lee, senior VP, marketing and e-commerce at Charlotte Russe.
Through its agency strategy and design services, Fluid will create an interactive digital shopping experience with rich visual merchandising.
In collaboration with Charlotte Russe, Fluid will customize the websites with social and mobile features to drive social shopping behavior.