Check This Out: Fast Retailing lets customers buy directly from ads

Fast Retailing Co.’s Comptoir des Cotonniers division has launched “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours. Comptoir has placed some 10,000 ad supports for the new service, ranging from promotions on bus shelters to ads in fashion magazines and on cafe tables. About 30 SKUs are available in the first wave.

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