San Francisco -- Cardfree, a mobile commerce provider to large merchants, announced that quick-service restaurant chain Checkers/Rally’s will leverage its full commerce platform to provide consumers with a complete mobile experience.
Checkers/Rally’s will be the first QSR to use mobile to lead key consumer initiatives such as CRM, loyalty and stored value. The Cardfree merchant commerce platform will enable Checkers/Rally’s to tie all programs together with mobile acting as a common thread. The platform gives merchants a comprehensive view of their customers that traditional programs have been unable to do.
By leveraging the data tied to a user’s master account, Cardfree gives merchants the ability to engage customers based on individual behaviors and preferences. In addition to powering smart offers, gifting, and true surprise and delight rewards, Cardfree also provides a digital stored value solution that’s optimized for mobile. Checkers/Rally’s will be the first customer to launch Cardfree’s stored value product.
“The Cardfree team brings unparalleled experience in launching successful mobile commerce programs, and they offered a fully integrated platform that will make deploying easier for our franchisees,” said Terri Snyder, chief marketing officer of Checkers/Rally’s, which has nearly 800 locations. “We were looking for a one-stop solution and Cardfree stood out for its depth of platform and thought leadership. This technology allows us to leapfrog our competitors and provide real-time value to our customers.”
The Checkers/Rally’s mobile application will launch in early 2014.