Cherokee brand and Chinese retailer team on e-commerce presence

Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com.

Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on Tmall.com.

Formerly called Taobao Mall, Tmall.com provides a platform for local Chinese and international businesses to sell goods to consumers in mainland China, Hong Kong, Macau and Taiwan. In 2012, Tmall.com’s total apparel sales reached approximately $9 billion.

Cherokee’s products have been in RT Mart brick-and-mortar stores since 2010. RT Mart is owned by Sun Art Retail Group Limited, which also operates hypermarkets in China under the Auchan banner.

 

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