Cherokee brand and Chinese retailer team on e-commerce presence

Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website,

Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on

Formerly called Taobao Mall, provides a platform for local Chinese and international businesses to sell goods to consumers in mainland China, Hong Kong, Macau and Taiwan. In 2012,’s total apparel sales reached approximately $9 billion.

Cherokee’s products have been in RT Mart brick-and-mortar stores since 2010. RT Mart is owned by Sun Art Retail Group Limited, which also operates hypermarkets in China under the Auchan banner.


Recommended stories

Login or Register to post a comment.