Nutella is setting up shop on Michigan Avenue.
Ferrero, the makers of the popular hazelnut spread, will open their first owned and operated restaurant, Nutella Café, on May 31. The two-level café is located one block from Millennium Park.
"We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand – not just in the dishes that will be served, but in the full experience from the moment you step into the space." said Noah Szporn, head of marketing Nutella North America. "The Nutella Cafe offers something for everybody, and we encourage everyone to come in and try a dish or snack.”
Many folks prefer to eat Nutella straight out of the jar. But the menu at the new café incorporates the spread into a variety of different dishes, both savory and sweet. There are also a number of dishes available without the hazelnut spread.
As for the design of the restaurant, the Chicago Tribune described it as like “walking into a jar of Nutella itself. The warm, creamy white color of the walls is complemented by the dripping Nutella-colored embellishments on the ceiling, accented by hanging lights in the shape of flowers of the hazelnut plant.”